Wednesday, January 30, 2013

Why celebrities love to be hated?

To trigger a suppressed human emotion - hatred.

My recent FB feeds are full of 'I hate SRK' messages. We love to hate celebrities - Himesh Reshamiya,  Ravindra Jadeja, Rahul Gandhi, Narendra Modi, SRK, Salman,  Justin Bieber, Kim Kardashian, etc. - every country / culture has a list of celebrities people just hate. You talk about them all the time, you search them forever, you join 'I hate X' groups, you are obsessed with them.

Isn't it what celebrities want? No wonder - many celebrities attempt to create a personal image around 'being disliked'.

As civilization has progressed, humans have learnt to control natural emotions, particularly the negative ones such as hatred, anger, irritation. If you don't like a guy in your company, you can't say it openly. If you hate your neighbor, you can't say it in his face. If you hate a friend of a friend, you can't say it in his face. Have you seen a FB message 'I hate you'? People just talk about it in low tones.

A person can let out many of his negative emotions with his closed ones - but not hatred! Celebrities are a perfect vent. You can openly hate celebrities. And celebrities love it - they have created a strong image in your mind.

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